PROGRAM OBJECTIVESAfter participating in the Launch Excellence MasterClass program, participants should be better able to:Understand the expanding Medical Affairs leadership role in Launch Excellence and how Medical Affairs expertise should be leveraged throughout the process to maximize valueIdentify core components of a successful launch from a company and learn from external stakeholders' preferencesDemonstrate cross-functional collaboration and alignment on shared goals and expectations when working across internal and external stakeholder networksSupporting the optimization of tools, systems and processes to elevate organizational launch capabilities and readiness with clear roles and responsibilities for strategic and implementation objectivesAddress current real-world launch challenges driven by an accelerated shift to digital and remote working through case studies and live discussion