Noldus Information Technology was established in 1989 by Lucas Noldus, founder and CEO of the company. With a Ph.D. in animal behavior from Wageningen University, he developed the company’s first software tool during his research in entomology. Noldus has strived to advance behavioral research ever since, evolving into a company that provides integrated systems including software, hardware, and services.
They now offer a wide range of solutions for research in animal and human domains, including biology, psychology, marketing, human factors, and healthcare. They work with leading suppliers and develop innovative, state-of-the art products. They also offer excellent technical support and customer care. As a result, their systems have found their way into more than 11000 universities, research institutes, and companies in over 100 countries. Noldus offers solutions in the following categories:
Animal Behavior Research
- Animal behavior video tracking software
- Gait analysis
- Rodent automatic behavior recognition
- Locomotor learning and performance
- Mazes• Behavior annotation
- Operant conditioning test
- Feeding & drinking monitors
- Optogenetics
- Activity monitoring
- Home cage studies
- Fear conditioning
- Longitudinal testing
- Startle response
- Cognitive testing
Human Behavior Research
- Facial expression analysis
- Eye tracking & Physiology
- Data integration and visualization
- Behavioral coding & analysis
- AV recording & evaluation
- Consumer behavior
- User experience
- (Developmental) Psychology
- Simulation in healthcare
- Spatial behavior
