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AI in Real-World Data Analytics: The Quiet Threats of Re-identification and Synthetic Data

AI in Real-World Data Analytics: The Quiet Threats of Re-identification and Synthetic Data

Published on

March 21, 2025

AI-powered wearables are reshaping HEOR by providing real-time health data for cost-effectiveness models and patient risk assessments. But privacy, bias, and policy concerns remain. How will regulators and payers adapt to this new era of healthcare innovation?

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AI in Real-World Data Analytics: The Quiet Threats of Re-identification and Synthetic Data

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