In this Podcast episode, Dr. Stefan Walzer is discussing innovation theory from an economics perspective together with Prof. Peter Zweifel from the University of Zrich. Afterwards theory will be confronted with real life! Door Vonk talsk about founding the company Tired of Cancer in the context of innovation theory. MAP - Market Access Podcast , is the first and only bi-weekly market access podcast provided by MArS. Take the chance to stay connected and subscribe with your favorite podcasting platform or directly listen on our website For more information about MArS Market Access and Pricing Strategy visit: marketaccess-pricingstrategy.de Episode 6 - November 15, 2021